Casas Conceito, the first event in the segment of architecture and design genuinely from Bahia, has now a new address. The Bahia Marina was the place chosen by the entrepreneur Andrea Velame for the new season of the project, with a masterplan by architect Adriano Mascarenhas. For this year’s issue, the theme will be the ocean. “We want to unite the beauties of the Baia de Todos os Santos with references from the world’s greatest beaches”, emphasizes the idealizer of the exhibition Casas Conceito, Andrea Velame.
With an audience of 10,000 people, the first edition of the show took place in the Horto Florestal neighborhood, in a 12,000-m² green area reserve. “After holding an event with so much natural appeal, I had a challenge for the second edition. And the only thing that can compete with the green is the sea. For this reason, Bahia Marina was the place chosen to host the next edition “.
For the director of Bahia Marina, Leilane Loureiro, to receive such an important show in the year the Marina celebrates its 20th anniversary is to put the project onto a new and promising route of architecture, design and landscaping.
Bahia Marina campaign in textbook
Launched in 2015, Bahia Marina’s institutional campaign for the World Environment Day “Here is Art. In the Sea, it’s Garbage” went beyond the advertising campaign and became an educational content. Now, it can be seen in the pages of the book Vereda Digital – Text Composition – 1st edition, by Thelma de Carvalho Guimarães, published by Editora Moderna. The book is intended for high school students of the private school system and invites readers to learn about textual genres of the Portuguese language.
According to Editora Moderna, the advertisement piece was chosen by the author, Thelma de Carvalho, and drew attention for its aesthetically beautiful, creative appeal, that managed to unite verbal and visual languages, in addition to the use of three-dimensional elements: thousands of plastic bottles, cans and other materials.
In the book, students are invited to get to know and write advertisement copy, through the study of the discursive genre.
In order to emphasize to the public that garbage can be recycled and even become art, but should never be thrown at sea, the campaign created by the Engenhonovo agency became an artistic panel at the hands of artist Ivo Gato. The nine-by-three-meter work was created using materials that are generally disposed of improperly at
